• Navigate to the Population Library. 

 

• Select Popcast
  • By default the option selected is Popcast At Home Tab

• Click on the expand button on Select Cohorts to get the different options to select cohorts

 

 

• Select Cohorts
  In this section, the user defines a population based on their desired criteria. The user can select criteria from the following tabs:
  • Saved Audiences (Has a list of already saved audiences)
  • Population
  • Consumer Profiles
  • Prizm Premier

 

• A list of saved audiences can be viewed if there are any under the saved audiences tab

• Else new audience sets can be created by clicking on the create new link which takes the user to the population tab.

 

• User can also create new audiences by going to the population tab directly.

• User selects target characteristics to select  specific audience in the Population Tab
• The options available are
  • Demographics
    • Age
    • Ethnicity
      • Hispanic
      • Non-Hispanic
    • Gender 
      • Male
      • Female
    • Race
      • White
      • Black or African American
      • Asian
      • American Indian/Alaskan Native
      • Native Hawaiian/Pacific Islander
      • Other Race persons
  • Household profile
    • Income
  • Behaviors
    • Employment
• User clicks on APPLY to see the changes in the map and Geography Set displayed on the right

• User can enter a name for the audiences selected and click on save to save the audience set for future use
• This saved audience will appear under Saved Audiences tab

• User can alternatively click on Save Audiences button which  brings up a pop up window where user can enter the name of the audience to be saved and click on the save button.

• Select Customer profiles from the Customer profiles tab. Only one profile can be selected at any point in time. Click apply to view the geography set.

• Users can choose to save the customer profile as an audience.
• User clicks on Save audience button which brings up a popup window and prompts to enter the audience name 

• On clicking save, the audience name is saved and will appear under saved audiences tab

• Users can select Prizm Premier categories in the Prizm Premier tab.  Only one profile can be selected at any point in time. Click apply to view the geography set

• Users can choose to save the customer profile as an audience.
• User clicks on Save audience button which brings up a popup window and prompts to enter the audience name

• On clicking save, the audience name is saved and will appear under saved audiences tab

 

• Once the user has selected their criteria for a population, they select how their market size should appear on the map from the following options. 
• The user clicks on the down arrow to see what options are available

 

• DMA: Designated Market Area
• CBSA: Core Based Statistical Area
• State: State
• County: division of territories in a specific state
• Postal Code: Zip Codes

 

• User makes their choices and clicks on the Apply button to save changes

• Select Market (s)
  In this section, the user defines the type of market they want to focus on from the following choices:
  • State
  • DMA
  • CBSA
  • County
  • Postal Code
    • The choices are based on the population selected

• Select the required markets
• Markets can be selected individually or as Top 10 / Top 20
• Click Apply to view the Mapped Geography Set.

• The Mapped Geography Set appears on the right hand side of the page.

In the geography set section, the user can view a summary of their geography set and determine how the information appears:

• Composition Percentage: High-Low: default setting
• Composition Percentage: Low-High
• Composition Index: Low-High
• Composition Index: High-Low
• Target Population: High-Low
• Target Population: Low-High
• Total Population: High-Low

 

 

Additionally, the user can filter by the how much of the type of market (DMA, CBSA, or County), they want to view:

• All: Default Setting
• Top 100
• Top 50
• Top 25
• Custom

 

• For markets that the user will use often, save the desired parameters as a Geography Set by clicking the floppy disk icon.

 

 

• The Save a Geography Set popup appears. Complete the fields for Type Geography Set Name and Add Description. Click Save to save the Geography Set.

 

 

• The popup windows / tabs can be closed or minimized by clicking the arrows provided

 

 

 

 

 

• User can get a table view of the data by clicking on the table icon

 

 

 

 

• User can export data in CSV format or into an Excel file by clicking the export button on the table or on the geography set