Insights screen
- On the insights screen, all the information can be seen by scrolling down using the scroll bar. As a part of Insights, the user can see
- A table with the following data (data can be sorted by year)
- Year
- Weeks
- Total Visits (Selected Period)
- Visits (weekly avg)
- Annual Avg Weekly Visits
- Index vs Annual Avg
- Visits by year (Line graph)
- Placecast visitation profile
- Visits by day (Bar graph)
- Visits by hour by day (Line graph)
- Daily Average Dwell (Donut chart)
- Local vs Nonlocal (Donut chart)
- Visits through time
- Demographics profile
- Income (Donut chart)
- Ethnicity (Donut chart)
- Race (Donut chart)
- Gender (Donut chart)
- Age (Donut chart)
- Top 10 Prizm segments (Donut chart)
- Next 10 Prizm segments (Donut chart)
- Top 10 postal codes (Table)
- Postal Codes
- Visits (avg weekly)
- Visits (avg daily)
- Top 10 counties (Table)
- County
- Visits (avg weekly)
- Visits (avg daily)
- Top 10 DMAs (Table)
- Name
- Visits (avg weekly)
- Visits (avg daily)
- Top 10 states (Table)
- State
- Visits (avg weekly)
- Visits (avg daily)
- Consumer behavior profile
- Digital video displays (Bar graph)
- Alcohol consumption (Bar graph)
- Automotive (Bar graph)
- Commuting and Transportation (Bar graph)
- Financial (Bar graph)
- Food and Beverages (Bar graph)
- Health (Bar graph)
- Items in the home (Bar graph)
- Apparel and Jewelry
- Home improvements (Bar graph)
- Psychographics (Bar graph)
- Restaurants (Bar graph)
- Retail shopping (Bar graph)
- Sports and Leisure (Bar graph)
- Travel (Bar graph)
- Voting (Bar graph)
- A table with the following data (data can be sorted by year)
** In case of bar graphs, selecting a particular bar gives more information
** Selecting a particular segment of a donut chart highlights just that information and grays out the rest
- The starting date of the report can be selected
- The number of weeks can be selected by moving the slider as required
- On clicking the RESET button, the number of weeks is reset to 52
- Each section is linked to on the top and on clicking the links, the user is taken directly to the relevant data
- The insights data can be exported into a PDF file by clicking on the button at the bottom right of the screen. The pdf is opened in a new tab and the user is given the option to print the file. The up arrow at the bottom right of the screen moves the screen control to the top.
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