3. Placecast Dashboard Content – Motionworks Help Center

All Charts display data on a Recent Week unless clearly using another date format. Motionworks defines a recent week using a rolling average over the current week and each of the previous five weeks separately. Then, these six values are averaged. This is done for each place.
The dashboard can be viewed as Graph or Table
On clicking the lightning symbol beside the choice of Graph or Table will bring the user back to selection
The number of places selected is mentioned in the top left corner.
The data can be seen as
- Average
- Total visits
- Percent
Show highlights can be selected where Max and Min data will be shown
The user can see:
- Demographics
  - By Age
  - Local vs Nonlocal
  - By Income
  - By Race
  - By Ethnicity
  - By Gender
  - By Dwell
  - Frequency & Uniques
- Map
- Consumer Profile
  - PRIZM Segments (Avg weekly visits)
  - Types of Alcoholic Beverages drink
  - Liquor drank (Past 30 days)
  - Wine types bought (Past 3 months)
  - Apparel & Jewelry
  - Vehicle Type (Owned or Leased)
  - Household Bank
  - Minutes Spent Commuting to Work (One Way)
  - Modes of transportation (7 Days, Any Purpose)
  - Digital Video Displays
  - Organizations Contributed Money to (12 Months)
  - Professional Services Used (12 Months)
  - Food Products Used (Past 7 Days)
  - Beverages Drank (Past 7 Days)
  - Convenience Stores
  - Grocery Stores (Past 7 Days)
  - Current Health Description
  - Medical Services Received (Past 3 Years)
  - Health Insurance
  - Home Improvements
  - Home Improvements Planned (Within 12 Months)
  - Items Planned to Purchase (Within 12 Months)
  - Psychographics
  - Quick Service Restaurants (Past 30 Days)
  - Sit Down Restaurants (Past 30 Days)
  - Items Bought (Past 12 Months)
  - In-Store Shopping (Past 3 Months)
  - Online Shopping (Past 3 Months)
  - Activities (Past 12 Months)
  - Events Attended (Past 12 Months)
  - Event Places Attended (Past 12 Months)
  - Lifestyle Changes Planed (Next 12 Months)
  - Lifestyle Characteristics
  - Local Election Voting (Frequency)
  - Statewide Election Voting (Frequency)
  - Presidential Election Voting (Frequency)
  - Party Affiliation
  - Hotel / Motel Type (Past 12 Months)
  - Vacation Types Planned (Next 12 Months)
  - Internet Access
  - Internet Sites Visited/Apps Used (30 Days)
  - Items Shopped for on the Internet (12 Months)
  - Wireless/Cell Phone Carrier
  - Ways Used Internet/Apps (30 Days)
- Trade Area
  - Top Ten Contributing States
    - State
    - Weekly visits (data can be sorted by this field)
    - Daily visits
    - Percent Composition
  - Top Ten Contributing DMAs
    - DMA
    - Weekly visits (data can be sorted by this field)
    - Daily visits
    - Percent Composition
  - Top Ten Contributing Counties
    - County
    - Weekly visits (data can be sorted by this field)
    - Daily visits
    - Percent Composition
  - Top Ten Contributing Postal Codes
    - Postal Code
    - Weekly visits (data can be sorted by this field)
    - Daily visits
    - Percent Composition

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