1. Popcast™ Anytime How To: Select a Population

1. Navigate to the Population Library.

2. Select Define Popcast then Popcast Anytime™

3. Select Popcast

• By default the option selected is Popcast Anytime Tab

4. Click on the expand button on Select Cohorts to get the different options to select population

5. Select Your Population 

In this section, the user defines a population based on their desired criteria. The user can select criteria from the following tabs:

• • Saved Audiences (Has a list your already saved audiences)

• 
•  
•  Creating a Population 
  • Selects target characteristics to choose specific audience in the Population Tab
  • The options available are
  • Demographics
    • Behaviors
      • Language 
      • Environment
    • Demographics
      • Age
      • Ethnicity
      • Gender 
      • Race
  • Household profile
    • Income
  • Consumer Profiles
  • Prizm Premier

User clicks on APPLY to see the changes in the map and Geography Set displayed on the right