2. Popcast™ Anytime How To: Define Geography

1. Navigate to "Define and Filter Geography" 

2. Once the user has selected their criteria for a population, they select how their market size should appear on the map from the following options. The user clicks on the down arrow to see what options are available

3. Select the the Geography type of your Audience

• DMA: Designated Market Area
• CBSA: Core Based Statistical Area
• State: State
• County: division of territories in a specific state
• Postal Code: Zip Codes

User makes their choices and clicks on the Apply button to save changes

• Select Market (s)
  In this section, the user defines the type of market they want to focus on from the following choices:
  • State
  • DMA
  • CBSA
  • County
  • Postal Code
    • The choices are based on the population selected

4. Select the required markets

5. Click Apply to view the Mapped Geography Set 

• The Mapped Geography Set appears on the right hand side of the page.

6. Now we will proceed to defining the timeframe selection