The wealthiest residents in exurban America live in Country Squires, an oasis for affluent older couples and singles who've fled the city for the charms of small-town living. In their bucolic communities noted for their newly built homes on sprawling properties, the families of executives live in six-figure comfort. Their shopping habits tend to focus on apparel such as business attire, sports equipment, and home furnishings.
2023 Statistics
US Households: 3,087,345
Median Household Income: $146,766
Demographics Traits
- Urbanicity : Town
- Income : Wealthy
- Income Producing Assets : Elite
- Household Technology : 2 Above Average
- Age Ranges : Age 45-64
- Presence of Kids : Family Mix
- Homeownership : Mostly Owners
- Employment Levels : Management and Professional
- Education Levels : Graduate Plus
Lifestyle & Media Traits
- Owns a BMW
- Eats at Jimmy John's
- Shops at Pottery Barn
- Participates in organized races
- Uses National car rental
- Watches Comedy Central
- Streams via Amazon Music
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