Among the wealthy widely suburban lifestyles, Winner's Circle is the youngest, a collection of mostly 35- to 54-year-old couples with large families in new-money subdivisions. Surrounding their homes are the signs of upscale living - recreational parks, golf courses, and upscale malls. With a median income over $100,000, Winner's Circle residents are big spenders who like to travel, eat at quick service restaurants, and shop for clothing at brick-and-mortar establishments as well as online.
2023 Statistics
US Households: 1,751,235
Median Household Income: $179,142
Demographics Traits
- Urbanicity : Suburban
- Income : Wealthy
- Income Producing Assets : Elite
- Household Technology : 2 Above Average
- Age Ranges : Age 35-54
- Presence of Kids : Mostly w/ Kids
- Homeownership : Mostly Owners
- Employment Levels : Management and Professional
- Education Levels : Graduate Plus
Lifestyle & Media Traits
- Owns an Infiniti
- Eats at Chipotle
- Shops at Gap/Gap Kids
- Attends NHL matches
- Uses short-term rentals (Airbnb, etc.)
- Watches Disney Jr.
- Streams via Audacy.com
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