The residents of Money & Brains seem to have it all - high incomes, advanced degrees, and sophisticated tastes to match their credentials. These city dwellers are generally married couples with few children who live in fashionable homes on small, manicured lots with expensive cars in the driveway. These environmentally conscious individuals like to donate to political causes, the arts, and public radio.
2023 Statistics
US Households: 1,763,757
Median Household Income: $149,017
Demographics Traits
- Urbanicity : Urban
- Income : Wealthy
- Income Producing Assets : Millionaires
- Household Technology : 3 Average
- Age Ranges : Age 55+
- Presence of Kids : Mostly w/o Kids
- Homeownership : Homeowners
- Employment Levels : Mix
- Education Levels : Graduate Plus
Lifestyle & Media Traits
- Owns a Lexus
- Eats at California Pizza Kitchen
- Shops at Bloomingdale's
- Contributes to public radio and television
- Travels to Europe
- Watches MSNBC
- Listens to Jazz
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