Gray Power consists of wealthy older couples typically living just beyond the nation's beltways. While some in this segment hold white-collar jobs, many are already retired and enjoying their comfortable homes and apartments within a short distance of downtown restaurants and activities. These individuals like to travel, follow men's and women's golf, and contribute to public radio.
2023 Statistics
US Households: 1,453,413
Median Household Income: $164,641
Demographics Traits
- Urbanicity : Suburban
- Income : Wealthy
- Income Producing Assets : Millionaires
- Household Technology : 4 Below Average
- Age Ranges : Age 65+
- Presence of Kids : w/o Kids
- Homeownership : Homeowners
- Employment Levels : Mostly Retired
- Education Levels : Graduate Plus
Lifestyle & Media Traits
- Owns a Mercedes-Benz
- Eats at Carrabba's
- Shops at Chico's
- High interest in PGA tour
- Planning a golf or tennis trip
- Watches PBS
- Listens to Sebastian Gorka
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