With their children mostly grown and out of the house, these older couples are Cruisin' to Retirement. They remain in the neighborhoods where they raised their families, enjoying the suburban lifestyle. They watch golf on television, listen to talk radio, and read the travel section of the weekend paper to determine where to visit on their frequent trips.
2023 Statistics
US Households: 3,038,474
Median Household Income: $116,009
Demographics Traits
- Urbanicity : Suburban
- Income : Upscale
- Income Producing Assets : Millionaires
- Household Technology : 3 Average
- Age Ranges : Age 55+
- Presence of Kids : Mostly w/o Kids
- Homeownership : Mostly Owners
- Employment Levels : Mix
- Education Levels : Graduate Plus
Lifestyle & Media Traits
- Owns a Cadillac
- Eats at PF Chang's
- Shops at Costco
- Has a child in college
- Vacations in Hawaii
- Watches FOX News Channel
- Listens to Talk/Personality
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