Fast-Track Families lead busy, active lives often centered around the schedules and interests of their children. Always on the go, they eat at places like Buffalo Wild Wings and Texas Roadhouse, drive trucks and SUVs, and tend to shop at Cabela's and Bass Pro Shops when they are not busy hunting and snowboarding.
2023 Statistics
US Households: 2,396,113
Median Household Income: $121,899
Demographics Traits
- Urbanicity : Rural
- Income : Wealthy
- Income Producing Assets : High
- Household Technology : 3 Average
- Age Ranges : Age 35-54
- Presence of Kids : Family Mix
- Homeownership : Mostly Owners
- Employment Levels : Management and Professional
- Education Levels : College Graduate
Lifestyle & Media Traits
- Owns a RAM
- Eats at Texas Roadhouse
- Shops at Cabela's
- Enjoys hunting
- Planning a ski vacation
- Watches Nick Jr.
- Listens to Big 12 Football
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