14 Kids & Cul-de-Sacs

Upscale, suburban and second city, married couples (some with children) - that's the skinny on Kids & Cul-de-Sacs, an enviable lifestyle of families in recently built subdivisions. This segment is a refuge for graduate school-educated, white-collar professionals with management jobs and upscale incomes. Their nexus of education, affluence, and children translates into large outlays for family-oriented products and services, be it sports equipment, Smart Home items like thermostats and doorbells, or home furnishings.