Middle-aged, wealthy families seeking to escape suburban sprawl find refuge in New Homesteaders, a collection of small rustic townships. With post-graduate education and management positions, these dual-income couples have fashioned comfortable, child-centered lifestyles; their garages are filled with sporting goods and equipment, their houses with the latest technological gadgets which they use for online shopping.
2023 Statistics
US Households: 1,375,585
Median Household Income: $132,968
Demographics Traits
- Urbanicity : Town
- Income : Wealthy
- Income Producing Assets : Elite
- Household Technology : 2 Above Average
- Age Ranges : Age 35-54
- Presence of Kids : Mostly w/ Kids
- Homeownership : Mostly Owners
- Employment Levels : Management and Professional
- Education Levels : Graduate Plus
Lifestyle & Media Traits
- Owns a RAM
- Eats at Zaxby's
- Shops online at Old Navy
- Very interested in eSports
- Planning adventure vacation
- Watches Nickelodeon
- Listens to NFL (playoffs)
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