The members of the postwar Baby Boom are all grown up. One segment of this huge cohort, college-educated, upscale, and home-owning, is found in Beltway Boomers. Many of these Boomers are just starting to see their children leave their comfortable suburban and second city subdivisions while continuing to plan for their own retirement. In their free time, Beltway Boomers enjoy eating out at Boston Market and Carrabba's, reading newspapers online, and shopping for cosmetics and business attire.
2023 Statistics
US Households: 1,421,317
Median Household Income: $91,803
Demographics Traits
- Urbanicity : Metro Mix
- Income : Upscale
- Income Producing Assets : Below Avg
- Household Technology : 2 Above Average
- Age Ranges : Age <55
- Presence of Kids : Family Mix
- Homeownership : Mostly Owners
- Employment Levels : Management and Professional
- Education Levels : College Graduate
Lifestyle & Media Traits
- Owns a Hyundai
- Eats at Boston Market
- Shops at Finish Line
- Attends ACC sports events
- Visits Caribbean
- Watches National Geographic
- Listens to Contemporary Inspirational
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