Lo-Tech Singles are older households centered mainly in the nation's second cities. Residents are below average in their technology use, choosing instead a night out at Long John Silver's as their evening entertainment when they aren't watching family entertainment like INSP or the Game Show Network on TV.
2023 Statistics
US Households: 1,795,545
Median Household Income: $26,039
Demographics Traits
- Urbanicity : Metro Mix
- Income : Lower Midscale
- Income Producing Assets : Low
- Household Technology : 4 Below Average
- Age Ranges : Age 65+
- Presence of Kids : w/o Kids
- Homeownership : Homeowners
- Employment Levels : Mostly Retired
- Education Levels : High School
Lifestyle & Media Traits
- Owns a Mercury
- Eats at Long John Silver's
- Makes purchases via mail order catalog
- Planning to retire
- Has not taken a trip in the last year
- Watches INSP
- Listens to Contemporary Inspirational
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