Strewn among remote farm communities across the nation, Back Country Folks are a long way away from economic paradise. The residents have downscale incomes and live in older, modest-sized homes and manufactured housing. Typically, life in this segment is a throwback to an earlier era when farming dominated the American landscape.
2023 Statistics
US Households: 3,280,552
Median Household Income: $23,881
Demographics Traits
- Urbanicity : Rural
- Income : Downscale
- Income Producing Assets : Low
- Household Technology : 5 Lowest
- Age Ranges : Age 55+
- Presence of Kids : Mostly w/o Kids
- Homeownership : Mix
- Employment Levels : Mostly Retired
- Education Levels : High School
Lifestyle & Media Traits
- Owns a Buick
- Eats at Dairy Queen
- Shops at At Home
- Very interested in NASCAR
- Has not flown in the last year
- Watches Game Show Network
- Listens to Classic Country
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