Golden Ponds is mostly a retirement lifestyle, dominated by lower-midscale singles and couples over 55-years old. Found in small bucolic towns around the country, these high school-educated seniors live in small apartments on less than $30,000 a year. Daily life is often a succession of sedentary activities such as reading Country Sampler, watching INSP or News Nation, and sewing.
2023 Statistics
US Households: 2,536,741
Median Household Income: $25,715
Demographics Traits
- Urbanicity : Town
- Income : Lower Midscale
- Income Producing Assets : Below Avg
- Household Technology : 4 Below Average
- Age Ranges : Age 55+
- Presence of Kids : Mostly w/o Kids
- Homeownership : Mix
- Employment Levels : Mostly Retired
- Education Levels : High School
Lifestyle & Media Traits
- Owns a Ford
- Eats at Cracker Barrel
- Has not shopped in the past 3 months
- Interested in horse racing
- Not planning to travel in next year
- Watches NewsNation
- Listens to Gospel
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