Second City Generations are often multi-generational households with middle-aged parents or grandparents and new babies and young children all under one roof. Often bilingual, they are entertained by a wide variety of media channels such as BET, Cartoon Network, and Univision. They typically use prepaid cell phones and can often be found shopping at Foot Locker or Burlington.
2023 Statistics
US Households: 1,377,792
Median Household Income: $24,490
Demographics Traits
- Urbanicity : Metro Mix
- Income : Low Income
- Income Producing Assets : Low
- Household Technology : 3 Average
- Age Ranges : Age 25-44
- Presence of Kids : Family Mix
- Homeownership : Mostly Renters
- Employment Levels : Mix
- Education Levels : High School
Lifestyle & Media Traits
- Owns a Hyundai
- Eats at Church's Chicken
- Shops at Burlington
- Planning to get married
- Stays at Days Inn
- Watches Cartoon Network
- Listens to Mexican Regional
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