The most economically challenged urban segment, Low-Rise Living is home to mostly middle-aged, ethnically diverse singles and single parents. They rank above average in their use of technology - perhaps influenced by their urban, fast-paced environment - following their favorite Mexican league soccer teams online while also using the Internet for job hunting, wedding planning, and reading horoscopes.
2023 Statistics
US Households: 2,636,788
Median Household Income: $28,954
Demographics Traits
- Urbanicity : Urban
- Income : Lower Midscale
- Income Producing Assets : Low
- Household Technology : 2 Above Average
- Age Ranges : Age <55
- Presence of Kids : Mostly w/o Kids
- Homeownership : Renters
- Employment Levels : Mix
- Education Levels : High School
Lifestyle & Media Traits
- Owns a Lincoln
- Eats at Chuck E Cheese
- Shops at Foot Locker
- Very interested in pro boxing
- Visits Los Angeles
- Watches BET
- Listens to Spanish Contemporary
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