The small-city cousins of inner-city districts, Family Thrifts contain middle-aged, ethnically diverse families that work entry-level service jobs, with a high percentage of this segment being unemployed. In these apartment-filled neighborhoods, residents rely on public transportation and seldom have the chance to get away on vacation. When they do have some down time, this segment likes attend WWE events, go on Facebook, and stream videos.
2023 Statistics
US Households: 1,206,104
Median Household Income: $9,999
Demographics Traits
- Urbanicity : Second City
- Income : Low Income
- Income Producing Assets : Low
- Household Technology : 3 Average
- Age Ranges : Age <55
- Presence of Kids : Mostly w/o Kids
- Homeownership : Renters
- Employment Levels : Mix
- Education Levels : High School
Lifestyle & Media Traits
- Owns a Mercury
- Eats at Smoothie King
- Shops at Family Dollar
- Interested in WNBA
- Planning a casino trip
- Watches Oxygen Media
- Streams via Stitcher
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