Bedrock America consists of economically challenged families in small, isolated towns located throughout the nation’s heartland. With modest educations, sprawling families, and service jobs, many of these residents struggle to make ends meet but find enjoyment in following motocross and listening to rock and inspirational music.
2023 Statistics
US Households: 1,315,232
Median Household Income: $9,999
Demographics Traits
- Urbanicity : Town
- Income : Low Income
- Income Producing Assets : Low
- Household Technology : 4 Below Average
- Age Ranges : Age 25-44
- Presence of Kids : Mostly w/o Kids
- Homeownership : Mostly Renters
- Employment Levels : Mix
- Education Levels : High School
Lifestyle & Media Traits
- Owns a Dodge
- Eats at Hooter's
- Makes purchases at Redbox
- Attends European soccer matches
- Stays at Motel 6
- Watches Investigation Discovery
- Listens to Stanley Cup playoffs
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