Available in app.mworks.com August 24th, 2023
In this past sprint, much of our effort was dedicated to advancing the launch of our upcoming product, Popcast Anytime. Building upon the foundational interface of Popcast At Home, we are now expanding its capabilities significantly. This expansion will enable us to tell you not only where your audience resides, but also their movements throughout the day. Although the full integration of this new module into production is a few sprints away, we're excited to announce that certain enhancements resulting from this work will be implemented sooner. These improvements will enhance the user experience of Popcast At Home even before the broader rollout of the new functionality.
IMXDEV-3286
Enhanced Map Focus for User-Defined Geographies
- Interactive Geography Focus: When you define and select filters for a specific geography, the map now responds dynamically. Upon hitting "Apply," the map automatically zooms and navigates to the selected area, filling your screen with the relevant information.
- Optimized User Flow: The process is effortless—select your cohort, define your geography, apply filters, and watch the map zero in on your chosen area, allowing for more efficient analysis.
With this feature, your exploration becomes more focused and visually engaging, eliminating unnecessary confusion and enhancing your data-driven decision-making process. Explore with precision and ease, bringing your selected geography to the forefront of your analysis.
IMXDEV-3230
Enhanced Filter Population Panel for Define Geography Filter in Popcast At Home
We're excited to introduce a fresh look and improved functionality to the filter population panel within the Define Geography filter for Popcast At Home. While the underlying data input remains unchanged, the user interface has undergone significant updates, offering a more refined and user-friendly selection flow.
- Modern Design: Enjoy a new and contemporary interface that enhances the aesthetic appeal and usability of the filter population panel.
- Intuitive Interaction: The redesigned panel ensures a seamless and intuitive interaction, making it easier than ever to define your desired geography.
- Effortless Navigation: Navigate through the population filtering process with ease, thanks to the upgraded UI that simplifies the selection of geographic criteria.
IMXDEV-3300
Improved Segments Autocomplete API for Enhanced Demographic Targeting
Introducing an upgraded Segments Autocomplete API that elevates your demographic targeting capabilities. Experience intelligent tag suggestions aligned with your selected demographic criteria, streamlining the targeting process for population cohort demographics. Effortlessly refine your audience segmentation with:
- Dynamic Autocomplete: Instantly receive relevant search tag suggestions as you input your desired demographics, ensuring precision and saving time.
- Efficiency and Speed: Streamlined workflow that optimizes accuracy while making the process quicker and more efficient.
- User-Friendly Interface: A seamless and accessible way to enhance demographic targeting, benefiting both new and experienced users.
IMXDEV-3341
New Friendly Tooltip in Popcast
- Hover Message Clarity: Hover over the "i" icon next to Population to unveil a helpful tooltip message explaining “Please note that the population counts include those who live in group quarters.” This concise message ensures clarity and context for your data interpretation.
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