Release Notes - v2024.04.22

This release delivers major improvements to User and Account Management functionality, including groups. In addition, we’ve worked diligently in the background to continue to upgrade visual nuance details in the application that are not noted below, but simply incorporated for immediate utilization. 

The biggest visual change users will notice is within the new Individual Place Insights Reports that now match and look similar to Placecast Dashboard Reports.  

New Layout for Individual Place Insight Report

Placecast Dashboard brought us a new graphing engine for displaying our insights data a few months ago. We want to extend the success that we’re seeing on those visuals and apply it to the Individual Place Insight Report. This will also give data visualization in the Citycast application a unified look and feel when looking at data on a Place.

Now when opening an Individual Place Insight Report you will see the interface applied to Dashboard now also applied to individual place insight reports. We believe this new layout will help users more easily find the information they need and do it in a consistent way with their group of places digging.

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Placecast Dashboard – Additional Visualization Improvement to Min/Max on Charts

A few months ago we release an enhancement in Consumer Profile charts where when more than one row had the same min or max then both would qualify for the applicable min/max color. We’ve expanded upon this functionality to bring it to the Visits & Demographics tab. 

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Places – Block Group Places are available with Fields for Searching/Filtering

Thanks to the recent release of Block Group granular targeting in Popcast we’ve added the ~170,000 Block Groups in the United States to the All Places database in the Select Places Widget.

All you need to do is go to All Places in Search By Place Type and Select Block Group. From here you can add additional filtering on DMA, State, or Postal Code to narrow your results down. You can now use this to build Place Sets of Block Groups and get reporting inside of Placecast Dashboard on Block Groups as if they were any other type of Place!

Block Group: A Census Block Group is a geographical unit used by the United States Census Bureau which is between the Census Tract and the Census Block. It is the smallest geographical unit for which the bureau publishes sample data, i.e. data which is only collected from a fraction of all households. Typically, Block Groups have a population of 600 to 3,000 people.

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Places – Cities & Neighborhoods are available with Fields for Searching/Filtering

We’ve added Cities and Neighborhoods as Places to report. This adds ~25,000 Cities and ~43,000 Neighborhoods as Places to the All Places results set. 

City and Neighborhood allows for additional filtering on City, DMA and State fields. Like Block Groups, you can view individual place insights on these tens of thousands of new places or build Place Sets to report on them.

Neighborhood: A geographical region within a city, consisting of residential dwellings and/or commercial establishments. (The boundaries for these typically do not come from any publicly available official source like Cities, States, Postal Codes, Block Groups, etc  but instead are defined by third party data provider whom we work with)

City: A large or important municipality, typically containing a large population within a defined boundary. (The boundaries for these are usually publicly available from official sources)

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Places CSV Import – Update Mapping Selector to Include a Clear Selection Option

We’ve gotten feedback on the CSV Importer and one of the first things to get improved upon is for the Imported Column Header of the Verify Columns step to include an option for users to clear a selected field. This option makes it quicker for a user to clear any columns mapped incorrectly or not needed.

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Placecast Scenarios: Table Row Color Visual Enhancements

Previously the white/grey row background color did not extend across all columns. We’ve extended the color pattern here to go the full width of the table including any scrolling you might need to do depending on all visible columns that you have enabled in your reports.

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Popcast – Make Selections Display by Default for Selected Scenario

A piece of feedback that we’ve heard about Popcast (Anytime and At Home) is that once you have made your selections to run your scenario it is hard to remember or visually see exactly what you have selected. There is a Selections filter toggle on the map that a user can open to see this but it’s not obvious that the filter icon in the bottom left hand corner of the map displays this information and that is if the user even sees this icon at all. 

We’ve attempted to streamline and make the filtered Selections modal display by default. A user can close it by clicking the “x” or the filter icon but at least makes it more intuitive to the where and how they can easily get this information and display it on their map.

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