In this past sprint, much of our effort was dedicated to creating additional functionality within Popcast™ Anytime and At Home. A lot of behind-the-scenes improvements to enhance the speed of a user accessing specific features centered around Audience selection and Loading. Dive in to see what’s new!

IMXDEV-3539

Improved Audience Loading and Population Tab in Popcast™

We made it easier to understand your saved audiences. Here's what's new: When you load a saved audience in Popcast ™ (Anytime or At Home), you can now expect the Population tab to provide a clearer picture of what's included.

Audience Name Display: The name of the saved audience is prominently displayed at the top, eliminating confusion about which audience you've loaded.

Included Segments Indication: Selected segments are clearly marked as included, ensuring transparency and ease of reference

IMXDEV-3540

Streamlined Audience Naming in Popcast™

We've simplified audience management in Popcast™ with this new feature:

Default Save Audience Name: Now, when you create or edit an audience with a comma-separated title, it auto-populates as the default name when saving. You can still customize it.
Uniqueness Check: Names must be unique, and you'll receive a prompt if there's a duplicate.
No Duplicate Segments: Prevents using the same segment multiple times in an audience.

IMXDEV-3544

We're thrilled to introduce a consistency improvement in Popcast™ At Home that aligns its color scheme with Popcast™ Anytime. Here's what's new:

Dual-Color Gradient: Popcast™At Home maps will now feature the same color palette as Popcast™ Anytime. This includes a dual-color gradient scheme, transitioning from orange to blue (high) and blue to pink (low).

IMXDEV-3647

Enhanced Loading saved Geography sets Naming in Inventory Explorer

Support for All Geography Types: Previously, Inventory Explore ("Filter By Specific Geography") was functional for various geography types available in Popcast™. Now, it extends its support to include Location filtering by all Saved Geography Sets inside of Inventory Explorer.
Market Definition: For defining the market, both Inventory Explore and Workspace now support all "Saved Geography Sets" for DMA, CBSA, and Counties. Please note that State and Postal Code "Saved Geography Sets" are limited to use as Location filters and do not for Market Assignment.
Clear Guidance: To provide clarity, we've added a new yellow box tooltip message in Define Target → Assign Market → My Saved Geography Sets. This message reminds users that State and Postal Code geographies are not supported for market assignment but are exclusively for inventory filtering.

Inventory Explorer becomes even more versatile, allowing you to leverage Popcast™
Saved Geography Sets for precise and flexible location-based filtering while providing clear guidance on their use in market definition.

IMXDEV-3345 & 3525

Enhanced Saving and Loading Scenarios in Popcast™

User can now easily come back and pick up where they left off through saving and loading of their scenario.

Scenario Saving for Later: Users can now save and load their scenarios, encompassing all the critical parameters that define a set of results. This includes the population cohort, define by geography type, geography filters, and, for Popcast™ Anytime’s time settings. For Popcast™ At Home scenarios, it encompasses all the above parameters, excluding time settings.
Future Reusability: With saved scenarios, users can conveniently return to the module and load their previously configured scenarios. This feature streamlines the process of revisiting and rerunning scenarios, saving time and effort.

Release Notes - v2023.11.08