Like the old Andy Griffith Show set in a quaint picturesque burg, Mayberry-ville harks back to an old-fashioned way of life. In these rural areas, upscale couples prefer outdoor activities like boating and hunting during the day, while staying home to watch National Geographic and PBS on TV at night. Overall, their use of technology trails that of others at their same asset level.
2023 Statistics
US Households: 2,088,670
Median Household Income: $118,684
Demographics Traits
- Urbanicity : Rural
- Income : Upscale
- Income Producing Assets : Elite
- Household Technology : 4 Below Average
- Age Ranges : Age 65+
- Presence of Kids : Mostly w/o Kids
- Homeownership : Homeowners
- Employment Levels : Mostly Retired
- Education Levels : Graduate Plus
Lifestyle & Media Traits
- Owns a GMC
- Eats at Cracker Barrel
- Shops at Dillard's
- Enjoys hunting
- Planning a golf or tennis trip
- Watches PBS
- Listens to Hugh Hewitt
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