With their grown-up children out of the house, Empty Nests is composed of upper middle-income older Americans who pursue active, and activist, lifestyles. Most residents are over 65 years old, but they show no interest in a rest-home retirement. They enjoy golf, eating at sit-down restaurants, and contributing to organizations that support military veterans and political causes that they champion.
2023 Statistics
US Households: 1,998,847
Median Household Income: $79,317
Demographics Traits
- Urbanicity : Suburban
- Income : Upper Midscale
- Income Producing Assets : Elite
- Household Technology : 4 Below Average
- Age Ranges : Age 65+
- Presence of Kids : w/o Kids
- Homeownership : Mostly Owners
- Employment Levels : Mostly Retired
- Education Levels : College Graduate
Lifestyle & Media Traits
- Owns a Volvo
- Eats at Carrabba's
- Makes purchases via mail order catalog
- High interest in PGA tour
- Planning a tour group vacation
- Watches FOX News Channel
- Listens to Soft Adult Contemporary
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