Scattered in placid towns across the American heartland, Big Sky Families is a segment of middle-aged rural families. Residents enjoy country music and all types of team sports and outdoor activities, especially hunting. These families attend high school sports events and wear their team logo apparel to show their team spirit.
2023 Statistics
US Households: 3,173,782
Median Household Income: $99,932
Demographics Traits
- Urbanicity : Rural
- Income : Upscale
- Income Producing Assets : Above Avg
- Household Technology : 3 Average
- Age Ranges : Age 35-54
- Presence of Kids : Mostly w/ Kids
- Homeownership : Mostly Owners
- Employment Levels : Management and Professional
- Education Levels : College Graduate
Lifestyle & Media Traits
- Owns a GMC
- Eats at Texas Roadhouse
- Shops at Bass Pro Shops
- Enjoys hunting
- Stays at Fairfield Inn
- Watches Disney Channel
- Listens to New Country
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