Up-and-Comers are younger families, some with children and some just beginning to get married. Found in suburban areas and second cities, these mobile adults, mostly age 25 to 44, are college graduates who travel frequently pleasure and also enjoy using the latest in technology. Many are planning for changes in the near future, including getting married, buying a home, and paying off student loan debt.
2023 Statistics
US Households: 1,917,834
Median Household Income: $83,000
Demographics Traits
- Urbanicity : Metro Mix
- Income : Upper Midscale
- Income Producing Assets : Below Avg
- Household Technology : 2 Above Average
- Age Ranges : Age 25-44
- Presence of Kids : Family Mix
- Homeownership : Mix
- Employment Levels : Management and Professional
- Education Levels : College Graduate
Lifestyle & Media Traits
- Owns a Mazda
- Eats at TGI Friday's
- Shops at Neiman Marcus
- Plans to buy a house/condo in next 12 months
- Visits Washington DC
- Watches Adult Swim
- Listens to NBA Playoffs
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