Homeowners in Township Travelers exhibit a blend of behaviors representative of their upper-midscale incomes and small-town environment. While this segment is tech savvy and likes to use the Internet for things such as social networking and podcasts, they also enjoy listening to college sports on the radio, shopping at Academy Sports + Outdoors, and attending minor league baseball games.
2023 Statistics
US Households: 1,458,129
Median Household Income: $88,883
Demographics Traits
- Urbanicity : Town
- Income : Upper Midscale
- Income Producing Assets : Below Avg
- Household Technology : 3 Average
- Age Ranges : Age <55
- Presence of Kids : Family Mix
- Homeownership : Homeowners
- Employment Levels : Mix
- Education Levels : College Graduate
Lifestyle & Media Traits
- Owns a Jeep
- Eats at Zaxby's
- Shops at Academy Sports + Outdoors
- Attends high school sports events
- Planning all-inclusive resort vacation
- Watches NFL Network
- Listens to SEC Football
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