Pickup Patriarchs, an upscale segment found in exurban areas, are country chic. Although they live in small towns, they tend to have more suburban tastes. As many members of this segment have children out of the house and in college, they use their free time to attend high school sporting events and hunt.
2023 Statistics
US Households: 1,342,578
Median Household Income: $109,522
Demographics Traits
- Urbanicity : Town
- Income : Upscale
- Income Producing Assets : Elite
- Household Technology : 3 Average
- Age Ranges : Age 45-64
- Presence of Kids : Mostly w/o Kids
- Homeownership : Mostly Owners
- Employment Levels : Management and Professional
- Education Levels : College Graduate
Lifestyle & Media Traits
- Owns a RAM
- Eats at sports bars
- Shops at BJ's Wholesale Club
- Goes to college basketball games
- Flies Allegiant Air
- Watches Freeform (ABC Family)
- Streams via TuneIn
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