There's a laid-back atmosphere in Country Casuals, a collection of older, upscale empty-nest households. Today, these mostly over-55 couples enjoy activities such as hunting and following local high school sports but are not likely to be up to date on technology.
2023 Statistics
US Households: 2,357,163
Median Household Income: $94,559
Demographics Traits
- Urbanicity : Rural
- Income : Upscale
- Income Producing Assets : Elite
- Household Technology : 4 Below Average
- Age Ranges : Age 55+
- Presence of Kids : Mostly w/o Kids
- Homeownership : Homeowners
- Employment Levels : Mostly Retired
- Education Levels : Some College
Lifestyle & Media Traits
- Owns a Lincoln
- Eats at Dairy Queen
- Shops at Cabela's
- Interested in pro rodeo
- Stays at Hampton Inn
- Watches INSP
- Listens to Classic Country
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