Residents in White Picket Fences look a lot like the stereotypical American household of a generation ago: upper-midscale couples, some with children. But the current version reflects changing patterns, with some parents just beginning to start families while others approach the empty-nest stage as their children age. They enjoy grabbing a quick bite at Qdoba or Zaxby's, attending major league soccer events, and shopping at stores like Academy Sports + Outdoors.
2023 Statistics
US Households: 2,086,899
Median Household Income: $72,995
Demographics Traits
- Urbanicity : Town
- Income : Upper Midscale
- Income Producing Assets : Low
- Household Technology : 2 Above Average
- Age Ranges : Age <55
- Presence of Kids : Family Mix
- Homeownership : Mix
- Employment Levels : Mix
- Education Levels : College Graduate
Lifestyle & Media Traits
- Owns a Chrysler
- Eats at Zaxby's
- Shops at Academy Sports + Outdoors
- Attends Major League soccer matches
- Flies Frontier Airlines
- Watches Animal Planet
- Listens to SEC Sports Events
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