Pools & Patios is a segment of upper-midscale suburban and second city families. In these neighborhoods graced with backyard pools and patios, residents work as white-collar managers and professionals as they approach the prime years of their careers. They are above average tech users, shopping online at the Children's Place and paying with Google Pay while also using virtual reality devices.
2023 Statistics
US Households: 1,837,029
Median Household Income: $86,840
Demographics Traits
- Urbanicity : Metro Mix
- Income : Upper Midscale
- Income Producing Assets : Below Avg
- Household Technology : 2 Above Average
- Age Ranges : Age 25-44
- Presence of Kids : Mostly w/ Kids
- Homeownership : Mostly Owners
- Employment Levels : Management and Professional
- Education Levels : College Graduate
Lifestyle & Media Traits
- Owns a Mercury
- Eats at Wingstop
- Shops at The Children's Place
- Attends marathons/road races
- Planning theme park vacation
- Watches Univision
- Listens to Contemporary Inspirational
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