Traditional Times is the kind of lifestyle where small-town couples nearing or entering retirement are beginning to enjoy their first empty-nest years. Typically age 65 and older, these upscale Americans pursue an active lifestyle. They spend their free time following golf, keeping current by reading the paper, and frequenting shops such as Chico's and Staples.
2023 Statistics
US Households: 1,846,473
Median Household Income: $94,462
Demographics Traits
- Urbanicity : Town
- Income : Upscale
- Income Producing Assets : Millionaires
- Household Technology : 4 Below Average
- Age Ranges : Age 65+
- Presence of Kids : w/o Kids
- Homeownership : Homeowners
- Employment Levels : Mostly Retired
- Education Levels : Graduate Plus
Lifestyle & Media Traits
- Owns a Cadillac
- Eats at LongHorn Steakhouse
- Shops at Chico's
- Current or former military
- Planning a tour group vacation
- Watches The Weather Channel
- Listens to Soft Adult Contemporary
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