In Second City Startups, young to middle-aged families have settled in neighborhoods within smaller cities and metro area suburbs. These families are ethnically diverse with media consumption reflecting cultural variety. They enjoy eating at quick service restaurants like Wingstop and following college hockey and Mexican League soccer.
2023 Statistics
US Households: 1,259,722
Median Household Income: $76,229
Demographics Traits
- Urbanicity : Metro Mix
- Income : Upper Midscale
- Income Producing Assets : Below Avg
- Household Technology : 3 Average
- Age Ranges : Age 25-44
- Presence of Kids : Mostly w/ Kids
- Homeownership : Mix
- Employment Levels : Management and Professional
- Education Levels : College Graduate
Lifestyle & Media Traits
- Owns a Nissan
- Eats at Smoothie King
- Shops at Express/Express Men
- Very interested in Mexican League soccer
- Planning a spa vacation
- Watches Oxygen Media
- Listens to Mexican Regional
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