Young & Influential is a segment of college educated mainly 25-44-year-old adults who are influential in their communities and social networks and are very tech savvy. The segment is a common address for upper-middle-class singles and couples who are more preoccupied with balancing work and leisure pursuits and who live in apartment complexes surrounded by ball fields, health clubs, and casual-dining restaurants.
2023 Statistics
US Households: 1,197,068
Median Household Income: $72,401
Demographics Traits
- Urbanicity : Metro Mix
- Income : Upper Midscale
- Income Producing Assets : Below Avg
- Household Technology : 1 Highest
- Age Ranges : Age 25-44
- Presence of Kids : Mostly w/o Kids
- Homeownership : Renters
- Employment Levels : Mix
- Education Levels : College Graduate
Lifestyle & Media Traits
- Owns a Hyundai
- Eats at Qdoba
- Spent over $500 on athletic shoes in past year
- Plans to move in the next year
- Places sports bets when visiting casinos
- Watches HBO Prime
- Streams via Stitcher
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