Urban Achievers are midscale, middle-aged, ethnically diverse homeowners in urban neighborhoods with established careers and college degrees. They are active participants in their communities and enjoy following Mexican league soccer and the NFL.
2023 Statistics
US Households: 1,637,835
Median Household Income: $74,028
Demographics Traits
- Urbanicity : Urban
- Income : Midscale
- Income Producing Assets : Moderate
- Household Technology : 3 Average
- Age Ranges : Age <55
- Presence of Kids : Mostly w/o Kids
- Homeownership : Mostly Owners
- Employment Levels : Mix
- Education Levels : College Graduate
Lifestyle & Media Traits
- Owns an Audi
- Eats at Jack in the Box
- Shops at BJ's Wholesale Club
- Attends hockey matches
- Visits Mexico
- Watches CNN
- Listens to Spanish Contemporary
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