Like many other older segments, Toolbelt Traditionalists have empty nests. If something needs to be fixed, they are likely to do the work themselves with their own power tools or paint. They enjoy the benefits of AARP and prefer to eat at restaurants such as Church's Chicken and Red Lobster when they aren't buying Powerball tickets.
2023 Statistics
US Households: 3,094,706
Median Household Income: $71,356
Demographics Traits
- Urbanicity : Metro Mix
- Income : Upper Midscale
- Income Producing Assets : Below Avg
- Household Technology : 3 Average
- Age Ranges : Age 55+
- Presence of Kids : Mostly w/o Kids
- Homeownership : Mostly Owners
- Employment Levels : Mix
- Education Levels : Some College
Lifestyle & Media Traits
- Owns a Lincoln
- Eats at Church's Chicken
- Shops at Big Lots
- Purchases Powerball tickets
- Planning a casino trip
- Watches HLN
- Listens to Gospel
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