Not all of America's aspiring socialites live in major metros. Bright Lights, Li'l City is a group of upper midscale, college educated, younger couples settled in the nation's satellite cities and suburbs. Despite living further out from the urban downtowns, they still like to go out on the town with frequent meals out and attend sporting events such as college sports matches and WWE events.
2023 Statistics
US Households: 1,774,506
Median Household Income: $79,295
Demographics Traits
- Urbanicity : Metro Mix
- Income : Upper Midscale
- Income Producing Assets : Below Avg
- Household Technology : 3 Average
- Age Ranges : Age 25-44
- Presence of Kids : Mostly w/ Kids
- Homeownership : Mix
- Employment Levels : Management and Professional
- Education Levels : College Graduate
Lifestyle & Media Traits
- Owns a Jeep
- Eats at Papa John's
- Shops at Finish Line
- Very interested in eSports
- Travels to Orlando
- Watches MTV
- Listens to Mainstream Rock
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