Found in urban neighborhoods, City Roots is a segment of upscale, mainly white-collar workers, typically living in older homes they've owned for years. In these ethnically diverse neighborhoods residents are hard-working, prefer shopping at Crate & Barrel and Saks Fifth Avenue, and enjoy traveling to New York City.
2023 Statistics
US Households: 1,452,505
Median Household Income: $112,265
Demographics Traits
- Urbanicity : Urban
- Income : Upscale
- Income Producing Assets : Elite
- Household Technology : 3 Average
- Age Ranges : Age <55
- Presence of Kids : Family Mix
- Homeownership : Mostly Owners
- Employment Levels : Management and Professional
- Education Levels : Graduate Plus
Lifestyle & Media Traits
- Owns a BMW
- Eats at Boston Market
- Shops at Saks Fifth Avenue
- Attends American Athletic Conference sports events
- Flies JetBlue
- Watches Telemundo
- Listens to Spanish Tropical
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