Hometown Retired consists of older, middle-class couples with no kids at home. Somewhat set in their ways, they are slow to adopt and below average in their use of technology. They enjoy drag racing and high school sports, reading magazines and eating out occasionally at places that they deem to offer a good value.
2023 Statistics
US Households: 1,832,078
Median Household Income: $67,289
Demographics Traits
- Urbanicity : Town
- Income : Upper Midscale
- Income Producing Assets : Below Avg
- Household Technology : 4 Below Average
- Age Ranges : Age 55+
- Presence of Kids : Mostly w/o Kids
- Homeownership : Mostly Owners
- Employment Levels : Mix
- Education Levels : Some College
Lifestyle & Media Traits
- Owns a GMC
- Eats at Cracker Barrel
- Shops at Academy Sports + Outdoors
- Attends college baseball games
- Planning a golf or tennis trip
- Watches INSP
- Listens to College football bowl games
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