America was once a land of small middle-class towns, which can still be found today among Heartlanders. This widespread segment consists of mostly retired older couples living in sturdy, unpretentious homes. In these communities of predominantly empty-nesting couples, Heartlanders residents pursue a rustic lifestyle where hunting, sewing, and gardening remain the prime leisure activities.
2023 Statistics
US Households: 1,616,742
Median Household Income: $42,349
Demographics Traits
- Urbanicity : Rural
- Income : Lower Midscale
- Income Producing Assets : Above Avg
- Household Technology : 5 Lowest
- Age Ranges : Age 55+
- Presence of Kids : Mostly w/o Kids
- Homeownership : Mostly Owners
- Employment Levels : Mix
- Education Levels : Some College
Lifestyle & Media Traits
- Owns a Dodge
- Eats at Golden Corral
- Shops at Cabela's
- Interested in pro bull riding
- Has not taken a trip in the last year
- Watches NewsNation
- Listens to New Country
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