Generation Web are middle-aged families and singles with above average technology use. They are more often renters, living in suburban neighborhoods and second cities, and use their smartphones for everything from taking college courses and streaming video to dating and job hunting on Monster.
2023 Statistics
US Households: 2,200,708
Median Household Income: $23,895
Demographics Traits
- Urbanicity : Metro Mix
- Income : Low Income
- Income Producing Assets : Low
- Household Technology : 2 Above Average
- Age Ranges : Age 25-44
- Presence of Kids : Family Mix
- Homeownership : Renters
- Employment Levels : Service Mix
- Education Levels : High School
Lifestyle & Media Traits
- Owns a Nissan
- Eats at TGI Friday's
- Shops at Finish Line
- Very interested in eSports
- Planning a spa vacation
- Watches Nick Jr.
- Listens to Urban Contemporary
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