They may be older and retired, but many of the residents of American Classics are still living the American Dream of home ownership. Despite a lower- midscale income, they are living a comfortable lifestyle, with a below average use of technology and a preference for finding entertainment outside of the home.
2023 Statistics
US Households: 2,137,339
Median Household Income: $33,133
Demographics Traits
- Urbanicity : Metro Mix
- Income : Lower Midscale
- Income Producing Assets : Moderate
- Household Technology : 4 Below Average
- Age Ranges : Age 55+
- Presence of Kids : w/o Kids
- Homeownership : Mix
- Employment Levels : Mostly Retired
- Education Levels : Some College
Lifestyle & Media Traits
- Owns a Buick
- Has not eaten out in the past 30 days
- Has not shopped in the past 3 months
- High level of interest in figure skating
- Has not stayed in a hotel over the past 12 months
- Watches MSNBC
- Listens to Larry Elder
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