Metro Grads are middle-aged singles and couples still establishing themselves in their careers and their lives. They are settled in suburban areas and second cities but are often out and about, attending PGA tour events and job recruitment fairs while also enjoying both sit-down and quick-service restaurants.
2023 Statistics
US Households: 1,828,234
Median Household Income: $30,240
Demographics Traits
- Urbanicity : Metro Mix
- Income : Lower Midscale
- Income Producing Assets : Below Avg
- Household Technology : 3 Average
- Age Ranges : Age <55
- Presence of Kids : Mostly w/o Kids
- Homeownership : Homeowners
- Employment Levels : Mix
- Education Levels : Some College
Lifestyle & Media Traits
- Owns a Dodge
- Eats at IHOP
- Shops at Rack Room Shoes
- Attends PGA tour events
- Stays at Days Inn
- Watches Travel Channel
- Listens to Mexican Regional
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